Amazon has topped up its investment in its India business with another $260 million. The funding was disclosed in regulatory documents filed last month and first reported by Indian financial publication Mint.

The infusion of capital comes in time to prepare Amazon India (officially named Amazon Seller Services Pvt Ltd) for the holiday shopping season, which centers around the Dussehra and Diwali festivals in the fall. Amazon India’s chief rival for the attention of online shoppers will be Flipkart, which raised $1.5 billion at a valuation of $11.6 billion three months ago from a noteworthy roster of investors including Amazon rival eBay, Microsoft, and Tencent. Another important competitor is Alibaba-backed Paytm.

Amazon pumped $2 billion into its Indian marketplace in summer 2014 and launched Amazon Prime there last year, with annual memberships costing 999 rupees (about $15, though discounts are available for new members). Amazon India will run its first Prime Day on July 10, to coincide with the online shopping/promotional event’s timing in the U.S. and other markets.

The e-commerce behemoth is likely to continue pouring money into its India unit. CEO Jeff Bezos promised to invest $5 billion into India during Prime Minister Narendra Modi’s visit to the U.S. last year, up from the $2 billion he had previously pledged. Since that amount is meant to develop India’s tech and startup industries, however, it’s unclear exactly how much will be put specifically into Amazon India.

China and the U.S. are still the world’s largest e-commerce markets, but India is the fastest-growing one, with online retail sales expected to reach $64 billion by 2021, at a five-year compound annual growth rate of 31.2 percent.

But that doesn’t mean its smooth sailing for India’s biggest e-commerce players as they struggle with high operating costs. Amazon used to count Snapdeal among its main rivals, but Snapdeal has been trying to cut costs and in January was reportedly in talks to raise a down round from SoftBank. Despite its new funding, Flipkart has also faced its own troubles, including valuation markdowns from several mutual funds.

金魚表情凝重的說：“妳們聊，我出去了”。

水說：“妳對不聽聽外面的世界的樂趣嗎?”。

金魚說：“我對外面的世界從來不感興趣”。

金魚走了，金魚知道水對外面的世界產生樂趣，遲早會離開她的。她只能悲傷的默默的在壹個角落裏哭。

蚯蚓和水聊完之後，水很興奮。

水對魚：“聽了蚯蚓的話，我感覺自己有以前多麼的無知，間直是遇上了人生的導師”。

金魚啥反應沒有。

水：“很生氣，妳就不能快樂壹點嗎?”

金魚：“妳自己壹個快樂去吧!”

水：“我不想和妳吵架，我去找蚯蚓老弟聊天”。

水對蚯蚓叫紹所這裏所有的壹切，水這幾天就沒有和金魚說過話。

有壹天，蚯蚓對水說：“老兄我來這裏逛幾天，要回家了”。

水說：“老弟妳在留幾天，我也想去外邊，容我考慮、考慮”。

蚯蚓說：“行吧!”

水對金魚：“咱們去外邊，逛逛”。

金魚說：“妳去吧，我不會阻攔妳，我是不會去的，這裏環境清幽，我不這合外面世界，我會默默等妳回來的”。

水：“好吧!我壹定回來的”。

3.後會無期的約定

水來找蚯蚓說：“咱們刻日出發，去外面吧!”

蚯蚓說：“妳想好了嗎?”。

水：“水說想好了”。

剛開始是壹路甚是高興，充滿無限的遐想。

水對蚯蚓說：“真是感謝妳帶我來見大的世界，要麼我會壹輩子在森林裏”。

蚯蚓說：“外面的世界既美好又醜陋”。

水說：“妳說的話好矛盾呀!美即使即使醜”。

蚯蚓說：“壹點都不矛盾，事物永遠是兩面性。我不能只看事物表面”。

水說：“妳說的好復雜呀，我理解不了”。

蚯蚓說：“那時因為妳以前接觸的世界很單純，妳慢慢就會了解”。

過了壹段時間水和蚯蚓來到外面的世界，走到抽水鉤裏，那裏的生活確實熱鬧。太差了，水就有點受不了。

水就質問說：“妳欺騙了我”。

蚯蚓說：“我沒有欺騙妳，在這裏生活難道不熱鬧嗎?，我不是之前就告訴過妳嗎，事物兩面性”。